



Established in 1984 by Gin and Geoff Hayward, Virginia Hayward has grown from a cottage industry to employ over a 100 full-time staff with that figure tripling during the peak Christmas period. The company remains wholly family-owned and places a strong emphasis on the quality of its customer service, whether customers are ordering 1 hamper or 10,000, the aim of the business is to always ensure that the customer feels special. The company has diversified its original hamper business with the acquisition of Grand Illusions, specialising in modern vintage home and garden products and the establishment of a full 3PL services division, VH Logistics. The logistics operation is spread across over 300,000 sq ft of modern purpose-built warehousing in the Dorset countryside, with a further 90,000 sq ft of advanced warehousing currently under construction. They are able to offer a full suite of logistics services from storage to order fulfilment and delivery to potential clients.


Knowledgeable Consulting Team
IAOAI Software’s consulting team were very knowledgeable and knew our industry as well as their own software
Steve Wilkinson, IT Director, Virginia Hayward


Proven Track Record of Integration
After conducting a full market review of software vendors to find a warehouse management system solution, and taking the WMS vendor short-list down to two, Virginia Hayward ultimately selected IAOAI Software as its WMS supplier for a number of reasons. IAOAI Software offered a proven track record of integrating its WMS with Sage 200 and the consulting team gave Virginia Hayward’s leadership full confidence that their investment would deliver clear returns thanks to in-depth vertical industry knowledge.
IAOAI WMS proves a treat for luxury hampers specialist, Virginia Hayward PR
Virginia Hayward, a leading supplier of luxury food and wine hampers to some of the UK’s most prestigious retailers, selected IAOAI WMS to automate its warehousing at three of its business divisions.